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Privacy Policy of the Website


The controller of personal data is adQuery sp. z o.o. sp. k., with its registered office in Warsaw, at Puławska 182, 02-670 Warsaw. The Controller can be contacted by mail at the company’s address or via email at: office@adquery.io

The Controller has appointed a Data Protection Officer – Piotr Piekarski. If you have questions regarding personal data protection, you can contact him by email: iod@adquery.io or in writing at the company’s address.

Depending on the purpose of processing, your personal data may be processed by the Controller in different scopes and based on various grounds under the General Data Protection Regulation (GDPR):

  • Art. 6(1)(a) GDPR – In cases where consent is given on our website or on our Partners’ (Publishers’) websites, we process information related to your online activity through your web browser. In such cases, after visiting the Partner’s (Publisher’s) website, we may display advertisements based on your current interests, determined by the information about the pages you visited.

  • Art. 6(1)(a) GDPR – When you consent to contact for marketing purposes or to receive a newsletter.

  • Art. 6(1)(f) GDPR – When a contact form is filled out or an inquiry is made in another form, where the purpose is to respond or establish the requested contact. Categories of processed data include contact details and other information that may be provided in the message.

  • Art. 6(1)(f) GDPR – To establish, exercise, or defend against claims.

When filling out the contact form, the Controller requires you to provide at least an email address and a name in order to establish contact for the specified purpose. Providing data is voluntary – the Controller receives it from you when you fill out the form or submit an inquiry in another form. If for some reason all required data is not provided, the contact form submission may not be successful, and the Controller may not be able to fulfill the intended purpose of processing.

The Controller will process your personal data until all purposes are fulfilled, in compliance with principles of legality, fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity, and confidentiality. In cases where consent is given for marketing contact or receiving newsletters, data will be processed until consent is withdrawn. For data related to consent given on our website or our Partners’ websites to analyze your online activity, your personal data will be processed for up to 90 days, after which it will be deleted or anonymized. In other cases, data will be processed for a period of two years.

In accordance with the principles set out in Chapter III of GDPR, the Controller guarantees the fulfillment of all your rights under the General Data Protection Regulation, including the rights of access, rectification, and deletion of data, restriction of processing, data portability, exemption from automated decision-making, including profiling, as well as the right to object to the processing of personal data.

In cases where the legal basis for processing was consent, the Controller ensures that consent for personal data processing can be withdrawn at any time, in a manner similar to how it was given. After consent is withdrawn, data will no longer be processed. However, withdrawal of consent will not affect the legality of processing conducted based on consent before its withdrawal.

If you believe that the processing of your personal data violates the provisions of the General Data Protection Regulation (GDPR), you have the right to file a complaint with the supervisory authority, which is the President of the Personal Data Protection Office.

The Controller may share data with entities with whom the Controller has concluded a data processing agreement (e.g., entities providing hosting and maintenance services for the website where the site is hosted) or with entities that have an appropriate legal basis. In some cases, data may be shared with entities directly cooperating with the Controller:

seegame sp. z o.o.
ul. Puławska 182
02-670 Warsaw

If the entity cooperating with the Controller is based in Germany, or if the person contacting is interested in services in that country, data may be shared with a company directly cooperating with the Controller in servicing the German market:

adQuery GmbH
Lena-Christ-Straße 2
82031 Grünwald, Germany

Aside from the above cases, as a rule, personal data will not be shared with other entities without prior explicit consent.

Your data may be processed outside the European Economic Area, while the Controller guarantees the provision of adequate safeguards for such processing. In such cases, the basis for processing is the standard contractual clauses with entities in countries for which the European Commission has issued a decision confirming an adequate level of protection.

Based on your personal data, the Controller will not make automated decisions that produce legal effects or otherwise significantly affect you, including decisions resulting from profiling.

The Controller will automatically process data in the form of cookies, for the purpose of:

  • Adjusting the content of the Website to the User's preferences and optimizing the use of websites, especially when these files allow the User's device to be recognized and appropriately display the website tailored to their individual needs.

  • Creating statistics that help understand how Users use websites, enabling improvements in their structure and content.

  • Maintaining User sessions.

Cookies are IT data, in particular text files, stored in the end device of the Website User, intended for using the Website's pages. The Website uses two basic types of cookies: "session" cookies and "persistent" cookies. "Session" cookies are temporary files stored on the User's end device until they log out, leave the website, or disable the software (web browser). "Persistent" cookies are stored on the User's device for a time defined in the cookie parameters or until they are deleted by the User.

The collected data processed by the Controller in the form of cookies is aggregate and anonymous, meaning it does not contain features identifying individuals visiting the Website (these are so-called operational data) and serves to generate statistics helpful in administering the Website. Processing cookies will not produce any legal effects for you or similarly significantly affect your situation. The legal basis for processing cookies is the legitimate interest of the Controller, Art. 6(1)(f) GDPR, primarily in creating statistics on how Users use the Website, as well as their preferences, to improve the functionalities and services provided.

Most web browsers available on the market accept cookies by default. Every person can set the conditions for using cookies through their browser settings. This means, for example, that you can partially limit (e.g., temporarily) or completely disable the ability to save cookies. In the latter case, however, this may affect certain functionalities of the Website. Detailed information on the possibilities and methods of handling cookies is available in your software (web browser) settings. The Website Administrator informs that restrictions imposed in the web browser on the use of cookies may affect certain functionalities available on the Website pages or may cause the Website to display incorrectly in the browser.



Information on Data Processing


Below we describe the purposes, categories of data, and how your data is processed by us.

Our company operates in the field of advertising technology and provides advertising services to advertisers through a real-time bidding (RTB) system for ad space on Partner websites. When you give consent on a Partner’s website, the bidding system may send us bid requests to display a personalized ad to you. Upon receiving such a request, based on limited information from your browser about your previous activity, we may create a profile and decide whether to purchase the ad space on the Partner’s site, and if so, which ad best matches your interests. In some cases, we may also collect information about the effectiveness of the displayed ad (for example, whether it was clicked), which allows us to perform analyses related to the delivery of advertising for us and our Clients.

When you visit a Partner’s website and give consent for data processing, we may collect certain information about your activity that may be considered personal data. We operate under the domain adquery.io, and the way we distinguish one user from another is through a unique identifier "qid" assigned to your web browser. Along with this identifier, we may receive information about the pages you visited on the Partner’s site, your IP address (which indicates your approximate location), timestamps, and other technical data about your browser or device. In practice, this data does not allow us to directly identify you as a person but only your browser or device.

Regardless of the consent given, we may also use the collected data to detect fraud attempts, impersonation, and abuse related to the RTB technology, as well as to record potential system errors and improve our technology and services. In such cases, the legal basis for data processing is our legitimate interest.

We have implemented organizational and technical measures to ensure an appropriate level of data security. We continuously monitor these measures to maintain the confidentiality of processing and to raise awareness about data protection within our organization.

In the real-time bidding (RTB) process, we do not collect, process, or have access to any of your other personal data such as name, surname, home address, email address, phone number, other online identifiers (for example, from other advertisers), or any other data that could directly identify you. We also do not purchase any data from third parties to extend the information used in user profiles, nor do we sell such data.

As a registered vendor (Vendor ID: 902) participating in the IAB Europe Transparency Consent Framework (TCF), we comply with its policies and principles. More information is available at: https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/ .

In connection with the provision of the services described above, cooperation has been established between the following entities, which act as Joint Controllers:

  • adQuery sp. z o.o. sp. k., ul. Puławska 182, 02-670 Warsaw, Poland

  • adQuery GmbH, Lena-Christ-Straße 2, 82031 Grünwald, Germany


According to Article 26 of the GDPR, below are the key arrangements between the Joint Controllers:

  • The Joint Controllers jointly agree on and implement appropriate policies and procedures to ensure data processing security. These arrangements guarantee an adequate level of data protection.

  • The Joint Controllers cooperate in handling data subject rights as defined in the GDPR. If a request is sent to each controller separately, each will respond individually.

  • To ensure more efficient communication with data subjects, both entities act as contact points:

    • adQuery sp. z o.o. sp. k. – email: iod@adquery.io, or by mail to the registered address.

    • adQuery GmbH – email: iod@adquery.io, or by mail to the registered address.

  • Each Joint Controller provides information duties under Articles 13 and 14 of the GDPR at the time of data collection.

  • The Joint Controllers have agreed that personal data will not be transferred outside the EU/EEA.

  • adQuery sp. z o.o. sp. k. provides the technology and system for handling real-time bidding (RTB).

  • The competent Supervisory Authority for reporting data breaches will be the one relevant to the controller affected by the incident.


According to Chapter III of the GDPR, we guarantee all your rights, including the right of access, rectification, erasure, restriction of processing, data portability, objection, and the right not to be subject to automated decision-making, including profiling. If data processing is based on consent, you can withdraw it at any time, using the same method by which it was given. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal. If you believe that the processing of your data violates GDPR provisions, you have the right to lodge a complaint with a supervisory authority.

We also inform you that the profiling we perform does not produce any legal effects or similarly significant impacts on individuals. Profiling is based mainly on your website browsing activity and ad effectiveness measurements, and its purpose is to select ads aligned with your interests.

Personal data processed as part of the real-time bidding (RTB) process will be stored for a maximum of 90 days, after which all data will be deleted or anonymized.

Please note that different advertisers and publishers we work with, whose websites you visit, may independently collect and process your data for their own purposes. You can find information about their data processing practices in their respective privacy policies.